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Facebook NZ case study: TVNZ U
Objective: Raise awareness of the new TV channel and attract viewers, and build an online community that will engage with the network’s core program
Solution: Tightly targeted Premium Like Ads and a custom Facebook application that integrated the Facebook experience with television to inform, excite and draw the most likely viewers
Corporate/Image, New Product/Service, New Zealand, Social Media
Facebook NZ case study: Telecom NZ
Objective: Engage with New Zealanders by promoting the company’s sponsorship of the national rugby team, the All Blacks
Solution: Use Reach Blocks to raise awareness of applications and promotions on Facebook to help fans to connect with the team and its players during the All Blacks’ tour in Europe and Asia
Corporate/Image, Mobile, New Zealand, Social Media
Facebook NZ case study: Jetstar Airways
Objective: Build a community on Facebook to support Jetstar’s growth in the New Zealand market
Solution: Engage people with relevant, compelling and real conversations as well as competitions and promotional giveaways, supported by Reach Blocks and Like and Poll Ads
Corporate/Image, New Zealand, Social Media, Travel/Accomodation
Case study: First Rate Consulting Drives 1,460% ROI for Fairfax Media with Google AdWords
Fairfax Media are the largest integrated metropolitan, rural and regional magazine and digital media company in Australasia. Fairfax Media has publications and websites throughout Australia and New Zealand.
In October 2010 Fairfax Magazines, a subsidiary of Fairfax Media, engaged First Rate to plan and implement a Paid Search Christmas Campaign. Benchmarked against the successful results from the previous year, First Rate was challenged with the task of increasing sales and revenue by 20% for the campaign period (Nov - Dec).
As the result of First Rate’s paid search optimisation efforts and input from Fairfax Magazines’ Online Manager and Marketing Manager, the paid search campaign achieved a 188% increase in sales, 53% decrease in the cost per magazine subscription (CPA), and an ROI of 1,460%.
Corporate/Image, New Zealand, Search
Case study: First Rate Extends MetService.com Market Leadership with 55% Organic Search Traffic Grow
MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
A decision was taken in 2009 to re-launch the MetService website to make it easier for Kiwis to find weather related information, as well as driving increased website engagement from users.
As New Zealand’s 6th most popular website (Nielsen NetRatings, April 2011), it was imperative to ensure a smooth website re-launch for metservice.com. Obviously this also included protecting the substantial amount of organic search traffic delivered to the website.
First Rate worked alongside MetService’s other partners to manage the search risks associated with a website re-launch, including the correct migration of site content from http://www.metservice.co.nz through to http://www.metservice.com.
First Rate provided best practice search consulting services including consumer keyword search trend analysis, website content recommendations, information architecture, URL naming conventions as well as project management and auditing of the SEO technical implementation.
Corporate/Image, New Zealand, Search
Case study: First Rate SEM Consulting Drives Maximum Traffic ROI
MetService, together with their international commercial subsidiary, Metra, is a global leader in providing relevant, timely and accurate weather information services, benefitting billions of people throughout the world.
metservice.com is New Zealand’s 6th most popular website according to Nielsen NetRatings (Market Intelligence Ranking, April 2011). First Rate has been providing hands-on pay per click search advertising optimisation for a number of years, working closely with their online team to generate maximum impact.
As a result of First Rate’s optimisation efforts, metservice.com has enjoyed an average increase in ad click-through rate of 121% and a decrease in the average cost-per-click by 64% for the same period*.
MetService is well positioned to continue to extend its online market leadership. Leveraging First Rate’s SEM consulting expertise ensures maximum traffic delivery and thus supreme value from onsite advertising.
Corporate/Image, New Zealand, Search
Stuff.co.nz: Rexona & Rugby Heaven - Sponsorship Effectiveness Study
Research Objectives: Provide Effectiveness metrics for Rexona’s sponsorship campaign on the All Black’s section of Rugbyheaven on Stuff.co.nz, specifically to measure impact on:
- Brand association in relation to sponsorship of the All Blacks
- Brand sentiment/ recommendation in comparison with other All Black sponsor brands and Rexona competitors
- Sponsored page/section recall on stuff.co.nz
- Advertising perceptions, message cut through, and relationship with content in sponsored All Blacks section.
NZ case study: Caltex with Techron & Yahoo!Xtra Traffic Cams Campaign
In an effort to build awareness and understanding of Caltex with Techron and to grow Caltex’s market share in the challenging New Zealand petrol market MEC successfully implemented a digital media strategy to achieve their client’s objectives.
Socialising Chuck
The local brand managers of iconic lollipop Chupa Chups wanted to enliven new brand character Chuck. He had to be relevant and accessible to online audiences. Getting there required the right tools for Gen-Yers to include Chuck in social circles and celebrate his essence – life less serious.
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