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Case Studies
We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.
We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.
Select a Category
Consumer Services, Corporate/Image, New Product/Service, New Zealand, Promotions, Retail/Etail
Browse Case Studies
Case Study: How Avis achieved a 1000% increase in website traffic
Avis didn’t just want traffic; it wanted qualified traffic. After only 10
months of managing the Pay Per Click campaign, Alkemi NZ provided
a 1,000% increase in traffic, and increased the conversion of traffic to
bookings by 500%.
Case study: How Wild Poppies improved its e-commerce conversion rate by 40%
Wildpoppies is New Zealand’s #1 online florist, having grown from 11th spot in June 2007. Wildpoppies wanted to improve its conversion rate.
Case study: Online proves more cost-effective than offline for Colgate
In the case of Colgate Total® Toothpaste, online advertising was significantly more cost-effective than offline programs for increasing
purchase intent among consumers.
Case study: Cussons uses handbag.com to drive brand awareness
handbag.comproduced an Imperial Leather advertorial feature, which users could reach through promotional links across the site. The promotional links to the advertorial achieved a click through rate of 6.32% whilst the traffic drivers to the releasethelather.co.uksite recorded 1.42%.
Case study: Unilever increases key brand metrics by lifting online spend
In the case of Dove Nutrium®, allocating a higher percentage of advertising dollars to online advertising significantly increases brand awareness, purchase intent, and overall effectiveness of a multi-channel campaign
Case study: Holden boosts metrics among small car buyers
How Holden improved brand awareness by using display and direct response advertising creative on ACP Digital sites with the help of its agency, Ogilvy
Consumer Services, New Zealand
Case study: Air NZ achieves 160x ROI with Google AdWords
In search of new, cost-effective ways to reach travellers, Air New Zealand began
experimenting with online marketing options such as banner and display advertising. It also began looking into search-based advertising as a way to increase qualified traffic to the Air New Zealand website. In 2004 the company decided to try Google AdWords to take advantage of the extensive reach of Google search.
Case study: Dodge launches Caliber in NZ
How Dodge used a combination of the Nielsen Ad Intelligence, Site Census and Market Intelligence tools – a first in the NZ online market, to launch the Caliber in New Zealand. The campaign was exposed to 1.6m unique users, delivered 390,000 responses and delivered over 100,000 targeted actions on the Dodge NZ website.
New Product/Service, New Zealand
Case study: SEEK uses Google Content Network to drive traffic
SEEK increased traffic 200% from the Google Content network by leveraging site targeting
Case study: Yellow Pages achieves search innovation success with online media
When Yellow Pages Group recently launched the Yellow Pages Toolbar® into the local market, driving users to download it was the challenge for online communications.
