resources
Case Studies
We've collected together a range of local and international case-studies covering a wide range of interactive advertising best practices.
We'll be adding more case-studies on a regular basis, so if you have a case-study you'd like to share with us please let us know and we'll publish it here. We're particularly interested in good local New Zealand and Australasian case-studies.
Select a Category
Automotive, Corporate/Image, FMCG, Insurance/Finance, Mobile, New Product/Service, New Zealand, Retail/Etail, Search, Social Media, Travel/Accomodation, Video
Browse Case Studies
NZ case study by Method Studios: Smith & Smith
Target: Insurance Brokers attending national conference
Brief: Build a database of brokers, and stand out from the crowed at the conference
Take a look: www.youtube.com/nzmethod
Insurance/Finance, New Zealand
TVNZ case study: BMW Ad Hover
In collaboration TVNZ and Draft FCB created the newest advertising opportunity for TVNZ Ondemand called Ad Hover. Ad Hover enriches the consumer experience by allowing them to navigate to more content.
msn case study: Cost-per-acquisition just the ticket for TOWER car insurance
Brief: Capture new car insurance customers online
Client: TOWER
Platforms: MSN’s Microsoft Direct Response (MSDR) performance network
Insurance/Finance, New Zealand
Facebook NZ case study: Hyundai
Objective: Promote brand awareness and build a community on Facebook to begin a dialogue with consumers.
Solution: Engage people around a “Favorite Places in New Zealand” contest supported by Reach Blocks and Poll and Like Ads.
Automotive, New Zealand, Social Media
Facebook NZ case study: TVNZ U
Objective: Raise awareness of the new TV channel and attract viewers, and build an online community that will engage with the network’s core program
Solution: Tightly targeted Premium Like Ads and a custom Facebook application that integrated the Facebook experience with television to inform, excite and draw the most likely viewers
Corporate/Image, New Product/Service, New Zealand, Social Media
Facebook NZ case study: ASB
Objective: Build an online community of fans and reinforce the brand’s reputation for innovative technology and superior customer service.
Solution: Run a Facebook Ad campaign to promote the brand and launch a customer service application developed specifically for the Facebook platform.
Insurance/Finance, New Zealand, Social Media
NZ Case Study: First Rate Drives NZ Business to #1 on Google USA
Hartford Technologies is a global specialist in on-line booking of refuse disposal services. Its online booking engine offers consumers value for money by offering the lowest available price for refuse disposal services.
First Rate was contracted by Hartford to assist with increasing website visitors and online sales in key markets, including the USA where they operate as bookadumpster.com.
NZ Case Study: First Rate Enables Pinnacle Life to Make Better Business Decisions
Pinnacle Life became the world’s first life insurance company selling fully underwritten policies online in 2007 and since then has gone from strength to strength.
For a business utilising both online and offline marketing channels, detailed analytics intelligence is vital. It is important that all marketing activities are accurately measured through to conversion, such as new customer applications. This allows an accurate assessment of marketing spend leading to maximum ROI from all marketing activities, with budget allocated to the most effective channels for continuous campaign improvement.
Pinnacle Life choose to use Google Analytics combined with First Rate’s analytics expertise to deliver this value.
Insurance/Finance, New Zealand, Search
eBay Australia & New Zealand: How eBay sparked Australia’s first cyber Christmas (member only)
STRATEGIC COMMUNICATIONS CHALLENGE
Christmas Cheer for Bricks and Mortar Retailers
Christmas is undoubtedly the most important and most competitive time of year for retailers. Desperate to shower our friends and loved ones with gifts (while quietly hoping we're going to get whatever our heart so desires), we spend an astounding $28.2 Billion (Oct - Dec 20091) over the Christmas period.
Note: Available to members only
Method: EziBuy Facebook Campaign Case Study
At the start of 2011, EziBuy set an ambitious growth target – 5,000 new customers this year – while re-engaging recent customers. EziBuy are a household name in New Zealand, but aren’t well known in Australia despite 50% of revenue originating there. Also, EziBuy had identified a drop off in purchasing from customers in their 20s, with a return to purchasing later on in their 30s.
