Welcome to the Interactive Advertising Bureau
The IAB is the trade association representing New Zealand's fast-growing, exciting and dynamic online advertising industry.
As one of over 32 IAB offices globally and with a rapidly growing membership IAB New Zealand's principal objective is to increase the share of advertising dollars that interactive media captures in the marketplace.
Events
Resources
Case Studies - examples of successful online advertising campaigns
Online Measurement in NZ - keep up to date with latest developments here & in Australia
Latest jobs - check out the latest digital jobs
Research - statistics and research reports
Find a service - Search our member directory
Careers - Find or advertise a job
Education - FAQ's, guidelines, quickstudy guides and more
Links - Useful industry sites
News
IABNZ welcomes latest member: Trader Group
IABNZ welcomes latest member Trader Group. Trader Group is a division of ACP Media, one of NZ’s largest publishing companies.
Look Out, Google: Online Brand Ad Spending May Pass Search in 2012
Direct-response advertising has dominated the online ad business ever since Google perfected search ads following its IPO in 2004. That has kept many brand advertisers from diverting much of their budgets from traditional media, in particular television, to the Web. This year, however, that may be about to change. Read more...
APN announces strategic investment with digital incubator Pollenizer
APN News & Media today announced it has finalised the first of two strategic investments with digital incubator Pollenizer that will create innovative businesses adjacent to APN’s core media assets. This is the latest step in APN’s strategy to expand its digital portfolio. Read more...
The death of TV just five years away?
An interesting bit of biz news in from the States which has some relevance for this end of town. Namely that this year in the States, for the very first time, internet ad spending is set to eclipse total spending on all print media. Read more...
Apple picks 3 News as New Zealand’s Top News iPhone App
The 3 News iPhone app has been named as one of the five best news apps available in Australasia, in the annual Apple iTunes App Store Rewind. 3 News is the only New Zealand news app named in the prestigious list, which showcases the best apps to hit the App Store in 2011.
