100% Kiwi owned and operated, Foodstuffs Wellington is the latest member to join IAB's growing community.

Visit www.foodstuffs.co.nz

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The Interactive Advertising Bureau of New Zealand (IABNZ) today announced that Dan Robertson, NZ Commercial Director at Mi9 (MSN NZ) has been elected as its new Chairperson.

“I’m stoked and raring to go. Timing is everything and here I am, at the helm, frisking another meaty report of booming industry growth and conservative estimates of our industry’s place in the new order. The good work of my predecessors has gelled a large group of enthusiastic members. Now for the next chapter: membership growth, pragmatic oversight, and knowledge sharing that helps our members to do great work, “said Robertson.   

The interactive advertising sector is incredibly dynamic and fast-growing with quarter one showing an increase of 27% year-on-year. “IAB is the peak trade association for online and will continue to drive the value of interactive advertising and lead the industry with best-practise initiatives,” says Alisa Higgins, general manager of IABNZ. “The IABNZ Board has chosen another strong executive team to work with members on four key areas: Governance, Measurement, Mobile and Marketing. This focus will allow us to deliver results for our members and the expected 11% growth for 2013.”

“I appreciate the continued support from the IABNZ Board and look forward to working closely with Dan Robertson and Alisa Higgins to deliver our priorities and to ensure our work continues to support New Zealand’s interactive advertising industry.”  John-Paul Randall, Digital Media Sales Manager, TVNZ and Vice-Chairperson.

Higgins says, “Outgoing Chair, Laura Maxwell-Hansen, was fantastic to work with and a big champion of the cross-industry behavioural targeting initiative - www.youronlinechoices.co.nz – which provides information to businesses and consumers on a topic often misunderstood. The next 12 months will see IAB continue to work, often behind the scenes, in order to protect our members businesses.”  

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For more information:

Daniel Robertson, Chairperson IAB New Zealand
+64 21 707 848

John-Paul Randall, Vice Chairperson IAB New Zealand
+64 21 88 41 41

Alisa Higgins, General Manager IAB New Zealand
+64 21 296 9646

IABNZ welcomes latest member - Noel Leeming Group - a nationwide chain currently consisting of more than 80 retail stores.

• Noel Leeming is Noel Leeming Group’s flagship retail brand. It offers a superior standard of service and a broad range of branded consumer technology and appliances.
• Bond & Bond provides its customers with appliance, computer and electronics products in a no frills environment. Bond & Bond is focused on bringing customers unbeatable deals on leading brands

Visit www.noelleeming.co.nz

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IABNZ welcomes latest member - Sylvia Park Shopping Centre.

IABNZ welcomes latest member - EziBuy - a true omni-channel retailer/etailer.

Starting out in 1978 from a small shop in Palmerston North, one of New Zealand’s first mail order businesses – EziBuy – has grown into a hugely successful, progressive and robust Australasian DM business with a focus on providing quality and affordable fashionwear for women.

Visit www.ezibuy.co.nz

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Every dog has its day and FCB had their one by winning the last IAB Award for MINI New Zealand and Driving Dog’s.

So if you have some online creative that's meaner than a junkyard dog (and will stop these insufferable idioms!) then enter the IAB Awards by Friday 28^th June 2013. You could be shouting the team drinks with a $500 bar tab thanks to our sponsor, MediaWorks Interactive (conditions apply).

Entries are quarterly and it's free to enter:

• 1st quarter (April-June): entries close 28 June 2013
• 2nd quarter (July-Sept): entries close 27 Sept 2013
• 3rd quarter (Oct-Dec): entries close 15 Nov 2013
• 4th quarter (Jan-March 2014): entries close 28 March 2014

Increase your chances and read our Entry Tips: http://www.iabawards.co.nz/enter.html

Total interactive advertising spend in New Zealand for Q1 2013 was $99.21 million up 27% year-on-year.

The report was established in 2007 and is the pre-eminent source of New Zealand online advertising spend provided by advertising agencies and publishers. As used by the Advertising Standards Authority (ASA), these figures are the most authoritative means of assessing the size of the online advertising market in NZ.

Data is shown by General Display split out by Email, Video and Ad Exchanges. Banner display by verticals ie Finance, Travel and Accommodation, Telecommunication. Search & Directories which includes paid search and is a mixture of actual (agency spend) and estimated data (direct) and revenue from online directories. Classifieds and Mobile (from general display or search engine listings viewed on mobile devices such as a smartphone or tablet) and Social Media.

The full report is available to IABNZ members and contributors.

For further information or media inquiries, please contact:

Alisa Higgins | IAB General Manager

alisa.higgins@iab.org.nz

+64 212 969 646

More than half of the population (54%) aged over 18 years are now shopping online (see chart 1), an increase from 38 percent of New Zealanders five years ago. The latest report from Nielsen, the leading global provider of information and insights, shows New Zealanders spent $3.7 billion in the last 12 months purchasing via the internet.

The number of purchases being made per person has also grown significantly with 446,000 people making 11 or more transactions online in 2012, an increase of 44 percent from 2011 (310,000 people). This group now accounts for more than a quarter (27%) of online shoppers.

Tony Boyte, Associate Director of Research, Nielsen said, “New Zealanders are becoming more and more comfortable shopping online. A tipping point has been reached and many more will now follow, by the end of the year we expect to see two million New Zealanders shopping online and spend to rise to $4 billion.”

The most popular products and services are airline tickets with 47 percent of online shoppers purchasing from this category, followed by clothing/shoes/accessories (38%), books/magazines (32%), entertainment tickets (29%) and travel related services such as accommodation and car hire (28%).

Nielsen’s Online Retail Report identifies a combination of reasons consumers are shopping online (see chart 2). Shopping online is primarily driven by consumers finding better prices and deals and the ability to compare products and brands. Its convenience and time saving are also major drivers.

The convenience is magnified by the use of mobile devices (smartphones and tablets) for shopping online. Consumers are predominantly using these devices for research but a number of consumers are now actively using them to make an online purchase.

Over a quarter (26%) of online shopping spend is taking place on international websites. The choice of products and perceived price savings are the main contributors to this.

Boyte adds, “Purchasing offshore continues to rise and highlights the concerns of New Zealand retailers about how they can effectively compete with sales to international websites.”

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About the Nielsen Online Retail Report

Nielsen’s Online Retail Report provides New Zealand’s only in-depth information on the nation’s online retailing. It is an annual measure of e-commerce activity, shopping patterns and consumer confidence. The complete report is now available to purchase through Nielsen.

About Nielsen

Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related properties. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visitwww.nielsen.com.

While print media continues to tumble and find its footing in the digital age, online advertising is on a rocket ride to the top. According to PwC's latest entertainment and media outlook, online advertising is expected to reach $543 million in annual revenue by 2017.

The accountancy firm's forecasts show online advertising in New Zealand growing at a compound annual rate (CAGR) of 8.9 percent over the next five years. PwC partner and tech industry specialist Paul Brabin says by 2015 online advertising will outpace print for revenue and take the number two billing in the industry behind television.

As with almost all other areas of the technology spectrum, mobile content is having a massive impact in the way advertising and media is made commerciable in New Zealand. Brabin says while the overall revenue figures are still smaller than other segments, the rate of growth shows it's unlikely to let up any time soon.

“Mobile advertising is taking off in New Zealand and has grown a massive 175 percent in 2012 as more Kiwis carry smart phones, while our broadcasters are successfully monetising online catch-up TV content by selling advertising,” says Brabin.

"It may be a lower number in terms of total revenue and total spend, but it's a very significant growth. It will follow the proliferation of mobile devices and tablets in the country."

The print industry will face the toughest challenges in the next half decade, according to the PwC report. Prabin says in order to survive (and then later flourish) newspapers and magazines need to embrace digital technologies and monetize their content.

“The long-term decline in newspaper advertising revenues means newspaper brands must urgently monetise their digital channels. Pleasingly, our newspaper publishers are following global trends seen in mature markets by building digital paywalls. Paying for our online news content will become the new normal,” he says.

PwC predicts the overall media and entertainment industry to grow at an annual rate of 3.5 percent – from $5.7 billion in 2012 to $6.8 billion in 2017.

“On the whole, the future looks promising for New Zealand’s entertainment and media businesses, and New Zealand trends are consistent with global trends," says Prabin.

“The winners include the internet advertising industry and providers and the TV and video game markets. Our magazine, film, radio and music industries are holding their ground, while the newspaper industry is showing signs it is better understanding how to monetise its digital content.”

source: www.idealog.co.nz

"Queen of the 'Net" Mary Meeker has uploaded her much-anticipated Internet Trends 2013 report -- and it has Silicon Valley and beyond buzzing. Where do things stand in this digital age? How will our lives change?

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