Outbrain Brings Industry-First Training & Certification Programme to New Zealand
Tue, 04 Oct 2016
Outbrain Academy drives new level of expertise in content discovery and makes its debut in Auckland after a successful launch in Australia & Singapore earlier this year
Auckland, 3 October, 2016 – Premium content discovery platform, Outbrain is announcing today the launch of its proprietary training and certification programme – called Outbrain Academy – in New Zealand, following its May 2016 debut in Australia.
The training and certification programme is designed to provide digital professionals with advanced skills and the best-practice methodologies required to get the most out of Outbrain’s powerful Amplify platform. This follows the recent launch of Outbrain’s Amplify Self-Serve platform in New Zealand - an extension to Outbrain’s core offering that will enable brands in New Zealand to manage their own content campaigns across device and drive targeted and engaged audiences to their digital content.
Outbrain Academy - an industry-first for video and content discovery - comes at a time when the industry is embracing increased investment in native content discovery, as well as talent and skillset development priorities. Its aim is to help digital marketing & media professionals differentiate themselves in a competitive market, and provides the industry with a better understanding of the full-range of Outbrain Amplify solutions to help brands maximise ROI.
“Over the past 12 months, we’ve observed an increased commitment in New Zealand from brands investing in branded content, long-form videos and native advertising, and we believe media professionals need a new set of skills to effectively strategise and deliver on client expectations,” said Ayal Steiner, Managing Director of Outbrain in Asia Pacific. “With Outbrain Academy, we’d like to help equip marketing and media professionals with the tools, insights and best practice techniques to take full advantage of the opportunities in this space.”
The first instalment of Outbrain Academy in New Zealand will take place in Auckland. Scheduled over two days on Tuesday, 11th and Wednesday, 12th October it will be conducted in person by Outbrain’s expert team.
Commenting on the announcement, Ben Osborne, Director of Amplify Product at Outbrain NZ, said: "After the very successful launches of Outbrain Academy in Sydney, Melbourne and recently Singapore, it's a real thrill to be able to roll out the programme now in New Zealand." He added: "For so many digital practitioners in New Zealand, 'content discovery' and Outbrain is seen as a new, very exciting amplification channel. We are confident that these sessions will create a new generation of 'Outbrain ambassadors' who will come away with many new ideas and a far better understanding of how to drive meaningful business outcomes for their clients, beyond simple awareness.”
Over the one day course representatives from major brands, media and content agencies including, among others, OMD, MBM, Carat, ZenithOptimedia and Starcom will be led in the development of practical skills and Outbrain best practices. These will include campaign setup and management, measurement and performance optimisation and video storytelling to drive business results. Participants will also benefit from staying up-to-date and seeing new capabilities while in beta and ahead of the market.
Additional course dates for eligible executives will be released in due course.
Outbrain (www.outbrain.com) is the world’s largest content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves approximately 250 billion personalized content recommendations every month and reaches half-a-billion unique visitors from across the globe.
Outbrain's expansion to some of the web's largest global properties is a reflection of its rapid growth and its successful innovations in supporting a new era of digital publishing. Top-tier premium publishers that currently leverage the Outbrain platform include: The New Zealand Herald, Stuff.co.nz, SMH, news.com.au, CNN, ESPN, Time Inc., Le Monde, Fox News, The Guardian, Sky News, Condé Nast, and L'Equipe.
Founded in 2006, the company is headquartered in New York with a presence in a growing number of locations globally, including the U.S., UK, Israel, Singapore, Japan and Australia.
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Head of Marketing APAC