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European online marketing 16 billion euros by 2012
July 17, 2007
Online marketing in Europe is to double in the next five years, according to Forrester Report "European Online Marketing Tops 16 Billion Euros in 2012".
Read more...Google invites Mobile AdSense beta testers
July 17, 2007
Google has invited mobile website developers to take part in beta testing of its AdSense program.
Read more...Widgets could be way to Web 3.0
July 16, 2007
Widgets offer prime web real estate to developers, retailers and media companies who are ready to widgetise their products
Read more...Popularity of online travel planning on the rise
July 16, 2007
About one fifth of US internet users researched and booked their travel online in the second quarter of 2007. But more are using the internet as a research tool than to book travel.
Read more...Online ad spend up in Britain
July 11, 2007
Online advertising in the UK is becoming a model for advertising around the world, its growth fuelled by advances in broadband and mobile internet access.
Read more...Google buys email security firm Postini
July 10, 2007
Google has bought Postini, one of the third largest email security services companies. The move may attract more companies to adopt Google's email service Gmail, making it a stronger rival to Microsoft's Exchange and Outlook software.
Read more...In-game advertising a billion dollar industry by 2011
July 10, 2007
Budgets for in-game advertising are growing, as the market takes off, according to a new report by the Yankee Group.
Read more...TVNZ Signs with Google for new channel on YouTube
July 6, 2007
TVNZ has signed up to a groundbreaking partnership with Google to bring TVNZ content to YouTube – another
Yahoo launches SmartAds
July 3, 2007
Yahoo is to allow its marketing clients to create more personalised advertisements with the launch of SmartAds.
Read more...User-generated content demolishes status quo
July 3, 2007
User-generated content is creating new marketing opportunities while it changes the shape of the media landscape.
Read more...
