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Microsoft offers US$44.6 billion for Yahoo
February 2, 2008
Microsoft has bid US$44.6 billion for Yahoo, which has seen Yahoo's share price leap US$9.42 to $28.60. Read more...
Ad spend to grow nearly 7% in 2008
January 29, 2008
Global ad spend will increase 6.8%, to reach US$479 billion this year, according to a study by GroupM, 'This year, next year'. Read more...
MySpace still dominates in US
January 24, 2008
On average, more than three quarters of all US visits to social networking sites in 2007 were to MySpace, says a Hitwise report. Read more...
How to boost click-through rates
January 24, 2008
Susan Kim, a director of Advertising.com, outlines five ways of getting users to click on rich media ads. Read more...
2nd International Conference on Online Media Measurement to be held in Barcelona Feb 5-8, 2008
Monday, Jan 14, 2008
I-COM targets Online Media Measurement leaders Read more...
The Interactive Advertising Bureau issues rich media measurement guidelines
December 20, 2007
The Interactive Advertising Bureau issues rich media measurement guidelines Read more...
Business Week’s top advertising trends of 2007
December 14, 2007
Johnny Vulkan from Anomaly looks back at the nest branding and marketing of 2007 in the US. Read more...
NZ Online advertising grows 23% to $41 million in Q3
November 27, 2008
Overall growth of 22.9% from Q2, 2007 takes the total spending for interactive/online advertising to $98.6 million for the year to date. The total for the year to the end of September 2007, suggests spending for the whole year is likely to exceed $120 million according to IABNZ. Read more...
US newspaper online ad spend grows 21.1%
November 23, 2007
Online ad spend on newspaper websites in the US grew 21.1% to US$773 million in Q3 on the same period last year, according to the Newspaper Association of America (NAA) estimates. Read more...
Agencies worst hit by digital revolution
November 16, 2007
Agencies stand to lose in the shift from analogue to digital, says a new study be Accenture. When 70 inudstry leaders were asked who would fare worst in the transition to digital advertising, 43% said agencies and 33% broadcasters. None nominated search companies or digital ad specialists. Read more...
