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InMobi and Mi9 announce exclusive mobile ad partnership across ninemsn inventory
InMobi, the world’s largest independent mobile ad network, has today announced it will partner withMi9 to bring more interactive and high-engagement mobile rich media experiences to the Australian market.
Read more...nzherald.co.nz takes out top digital honours at the 2012 Canon Media Awards
nzherald.co.nz was awarded the most prestigious digital awards at the 2012 Canon Awards winning Best Website and Best Online News Site
Read more...New Android Shopping App Makes Finding Great Deals Even Easier
Comparison shopping using a smartphone or tablet has just become a lot easier for NZ shoppers with the launch of PriceMe’s new Android shopping app.
Read more...Smartphone adoption and usage soars in Asia in 2012
Google have released their Mobile Planet Report which now contains NZ data on mobile use.
Read more...Bing Goes Sleek and More Social
If you’ve ever cleaned off a cluttered desk, replacing messy stacks of paper with framed photos of people who really matter, you have a rough idea of what Microsoft did with its new Bing search engine this week.
Read more...NZ: Online advertising spend grows 14% year-on-year in the first quarter
Total online advertising spend in New Zealand for Q1, 2012 was $79.21m up $11.09m year-onyear. Display, Search & Directories and Classifieds continued to show growth year-on-year. Classifieds leads this quarter, up 17% followed by Search & Directories with a 15% increase and Display at 9%.
Read more...Moms’ online shopping and social trends above average
Your mom may not be the most tech savvy member of your family, but she is more likely to shop online, follow a brand on a social network, or visit Pinterest.
Read more...AUSTRALIA: Display advertising booms back with highest year on year growth since 2008
Display advertising is hot property in the online advertising world once more, with the category recording its highest year on year growth since 2008. The results, which were announced today by IAB Australia in its Online Advertising Expenditure Report (OAER) compiled by PricewaterhouseCoopers (PwC), show total online advertising increased 19 percent year on year, with revenues for Q1 ending 31st March 2012 reaching $713 million, an increase of $111.9 million from Q1 2011.
Read more...Yahoo! New Zealand on the hunt for the country’s digital elite
Yahoo! New Zealand is on the hunt to find the best young media planners and buyers in the country.
Read more...The New Zealand Media Landscape
New Zealand has marketed itself to tourists as '100% Pure New Zealand' for more than a decade. Over the course of the slogan's 13 years it has taken on numerous different endings - such as '100% Pure You', '100% Adrenalin' and '100% Pure Wonder'. But apply the motto to the previous 12 months in NZ and it would more likely read 100% turmoil or 100% uncertainty.
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