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Zenith Optimedia sees -6.9% worldwide ad growth
16 April 2009
MarketingVOX
New amended forecasts from Zenith Optimedia now predict (pdf) that global ad spend will decline 6.9% over the course of 2009.
This represents a downward revision from late 2008 numbers that foresaw a 0.2% drop, the result of what the firm calls a "substantial turn for the worse" precipitated by "unprecedented economic problems," MarketingCharts reports.
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Posted on Apr 17, 2009 - 04:40 AM
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