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YouTube creators can find out which parts of clips are “hot”
September 11, 2008Advertising Age
Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get their video found, it's downright daunting.
That's why a cottage industry has cropped up around optimizing and analyzing online video and, increasingly, that industry includes YouTube itself. The company has introduced a suite of tools called Insight that provides more clues into how people find videos and what they do once they find them.
Read the full story on Advertising Age
Posted on Sep 10, 2008 - 12:39 PM
Every minute, 10 hours of video is uploaded to YouTube. While that figure is a source of pride for the Google-owned video-sharing site, for marketers and amateur video creators attempting to get their video found, it's downright daunting.
That's why a cottage industry has cropped up around optimizing and analyzing online video and, increasingly, that industry includes YouTube itself. The company has introduced a suite of tools called Insight that provides more clues into how people find videos and what they do once they find them.
Read the full story on Advertising Age
