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Yesterday Yahoo announced three new ad targeting features:

Search retargeting serves display ads to users based on what they've searched for, regardless of where they are in the Yahoo network. "For example, if a user searches for the keyword 'sandals,' indicating strong purchase intent, an advertiser can target that user with a tailored display ad for footwear," the company explained in a press release.

Enhanced retargeting serves dynamically-generated display ads based on a user's activity on the advertiser's site.

Enhanced targeting is a blanket term used to describe more granular targeting capabilities on search advertising, including ad scheduling and demographic targeting within search.

Read the full story in MarketingVOX