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Yahoo/Google search deal could see 22% increase in PPC rates
Auckland
July 17, 2008
The survey analysed six months worth of data across 15,000 clicked-on keywords and phrases, as well as the average cost-per-click advertisers paid on Google and Yahoo. It found Yahoo has higher keyword ad rates than Google for certain terms, including the first three results on searches for premium terms such as "insurance".
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Posted on Jul 18, 2008 - 09:58 AM
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