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Will US online slow in 2009?
November 13, 2008
eMarketer
US online ad spending growth will reach 7.8% in 2009, down from 47% in 2008, according to a November 2008 estimate by Borrell Associates.
The company said projections of double- and triple-digit increases in local media companies’ 2009 interactive budgets would be tough to meet, and that banner ads would be particularly hard hit.
“We are expecting a decline in ‘standard’ formats—banners, pop-ups, and interactive display in general—in 2009,” the company said in a statement. “The sparkle of banner advertising has dimmed, and advertisers are turning their attention toward newly sparkling formats that may hold greater efficiency: e-mail, paid search and streaming video.”
Read the full story in eMarketer
Posted on Nov 14, 2008 - 04:56 AM
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