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Will Twitter disrupt your business ... or enhance it?
There's a great business book called The Innovator's Dilemma, by Clayton Christensen. The basic idea is that every once in a while a technology comes along that disrupts the established order. It's cheaper and better than the current technologies and will eventually topple the established market leaders. Think hard drives, computers, and semiconductors. The dilemma for established companies is that to succeed in the face of a disruptive technology, they will have to let go of the products and business models that made them successful so that they can start to develop the next generation of innovative products. They may even have to move away from their current business before customers are ready to adopt the new technology.
Read the full story in Advertising Age
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