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Will search ad gains get lost in bad economic numbers?
January 9, 2009
eMarketer
Everyone in the business knows that the economy is hammering ad spending, almost across the media board. There is one exception.
Search.
“Search ad spending may not be recession-proof,” says David Hallerman, eMarketer senior analyst and author of the new report, Search Ad Spending: Reactions to a Recession, “but it is proving to be recession-resistant.”
eMarketer estimates that while the rate of search ad spending growth was down in 2008, search still grew 21% over 2007.
Read the full story on eMarketer
Posted on Jan 10, 2009 - 06:54 AM
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