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Will digital marketing prove profitable?
22 May 2009
eMarketer
The economy is putting ever-increasing demands on marketers to make every dollar count and demonstrate positive ROI.
According to the “2009 Promo Interactive Marketing Survey” from PROMO magazine, the demand to perform is driving marketers online. More than one-third of marketers surveyed believed that interactive marketing ROI would be more profitable than traditional marketing—such as TV, radio and outdoor—this year.
Read the full story on eMarketer
Posted on May 23, 2009 - 12:13 PM
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