news
Will conversational search be the segment’s next big thing?
When discussing the future of search, the conversation inevitably turns to Star Trek. Or Iron Man, or 2001, or the Superfriends, or whatever your preferred geek culture touchpoint happens to be.
This nexus of tech, sci-fi and advertising is often informed by several core fantasies/business plans. Imagine if you could talk to your computer, ask it any question you needed answered, and it would talk right back to you with intelligently gathered search results. The concept has popped up in numerous sci-fi and superhero yarns for decades. But now it’s also the kind of thing that various search visionaries seriously talk about when pondering where the medium will be five years from now.
Read the full story on MediaWeek
0 comments:
Leave your comment
Only available to logged-in IAB Members.
