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Right now, SEM is in the industry driver's seat, and every other ad format is just along for the ride. If you want to get ahead, don't try to tackle it on your own.

Outsourcing your search engine marketing is how you will blow through your numbers and cut your expenses. SEM will be what saves you and why we all still have jobs in three years. SEM, the bane of the advertising business, the glorified version of classified ads, the medium that has removed creativity from advertising and replaced it with this - is going to keep you and your department employed.

Read the full story on iMedia Connection