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Listen in on any conversation in the wireless industry, or one about cellphones in general, and the iPhone is bound to pop up sooner than later. The device has changed how digital marketers can leverage a rich media experience on a handheld, but it also presents some inherent challenges that have to be kept in mind.

While so much chatter about Apple's trailblazing mobile device is gushingly positive, iMedia decided it was time to play devil's advocate and determine where the iPhone's marketing power is overhyped.

Read the full story on iMedia Connection