Why retail loves email

24 February 2009
eMarketer

Many retailers seem to think so. During this past holiday shopping season, e-mail marketers were out in full force.

According to the “Retail E-Mail Year-End Trends for 2008” report, from Smith-Harmon, promotional e-mail volume accelerated in October and reached a peak in December when retailers sent consumers a monthly average of 14.6 e-mails.

Read the full story in eMarketer

Posted on Feb 25, 2009 - 05:30 AM


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