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Why retail loves email
24 February 2009
eMarketer
Many retailers seem to think so. During this past holiday shopping season, e-mail marketers were out in full force.
According to the “Retail E-Mail Year-End Trends for 2008” report, from Smith-Harmon, promotional e-mail volume accelerated in October and reached a peak in December when retailers sent consumers a monthly average of 14.6 e-mails.
Read the full story in eMarketer
Posted on Feb 25, 2009 - 05:30 AM
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