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Why now is not a good time to slash your market research budget
1 April 2009
eMarketer
Let me try to make the case for why it’s in your best interests to preserve, or even increase, budgets for market research during these trying times.
First, what are marketers doing with their market research budgets in this inhospitable economic climate? It is not a pretty picture.
Read the full story on eMarketer
Posted on Apr 02, 2009 - 12:46 PM
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