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Why media and creative need to cross the aisle
16 March 2009
iMedia Connection
Marshall McLuhan's famous declaration that "The medium is the message" has evangelized one of our industry's greatest and most progressive challenges. For the most part, media and creative camps have been able to co-exist almost independently (or mutually exclusive) of one another.
The work has commonly suffered because the system is not only self-preserving, but also runs on conflicting business models and ideologies.
Read the full story in iMedia Connection
Posted on Mar 17, 2009 - 06:42 AM
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