Why agencies’ social media use doesn’t matter

10 July 2009
iMedia Connection

Does your ad agency need to have its own regularly updated Twitter account in order to be competent in social media?

That seems to be what this Ad Age article suggests as it looks at the Twitter feeds of a wide variety of agencies. And while folks like me at small, independent agencies often find it amusing to poke fun at big holding company agencies, I found the article to be mean-spirited and unfair.

Read the full story on iMedia Connection

Posted on Jul 11, 2009 - 04:51 AM


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