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Why ad networks won?t go out of style
Auckland
July 3, 2008
Unlike publishers, Jacobs says, ad networks reach across an aggregation of publisher sites, showing ads to be directed at specific audiences within the network. Ad networks offer publishers the opportunity to contribute inventory and audiences that are monetised in a way that best meets the objectives of the ad network’s advertisers.
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Posted on Jul 04, 2008 - 01:57 AM
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