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Why ad networks won’t go out of style
AucklandJuly 3, 2008
Unlike publishers, Jacobs says, ad networks reach across an aggregation of publisher sites, showing ads to be directed at specific audiences within the network. Ad networks offer publishers the opportunity to contribute inventory and audiences that are monetised in a way that best meets the objectives of the ad network’s advertisers.
Read more on iMedia Connection
Posted on Jul 02, 2008 - 10:57 AM
Unlike publishers, Jacobs says, ad networks reach across an aggregation of publisher sites, showing ads to be directed at specific audiences within the network. Ad networks offer publishers the opportunity to contribute inventory and audiences that are monetised in a way that best meets the objectives of the ad network’s advertisers.
Read more on iMedia Connection
