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25 February 2009
eMarketer
Marketing budgets are tight (see Marketers Make Deeper Cuts). As a result, more pressure than ever is being placed on marketers to make the right business and buying decisions.
But in this economic environment, that’s not easy.
According to the “2009 Annual Survey of Market Professionals,” from MarketResearchCareers.com, market research professionals are looking forward to a brutal year. Because, as the report states, clients want “more and more deliverables for less and less money," 80% of the market researchers believe their job will be more difficult in 2009.
Read the full story in eMarketer
Posted on Feb 26, 2009 - 07:07 AM
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