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What’s the right amount of online advertising?
October 8, 2008
eMarketer
When Internet users are viewing ad-supported content, how many over-content ads are they willing to watch?
The answer is somewhere between one and five ads that interrupt content per hour, according to 61% of US adult Internet users surveyed in September 2008 by Dynamic Logic. The median response was two per hour.
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Posted on Oct 09, 2008 - 04:25 AM
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