news
What you don’t know about Web analytics
11 June 2009
iMedia Connection
Web analytics has always been an important aspect of digital marketing, but only recently has it been considered critical to success. The data mined through savvy analytics tracking can maximize any marketing budget by driving conversions and results; however, this only comes to pass if you understand what the data are telling you.
Web analytics is critical to measuring the success of your website as you identify opportunities to improve your business and marketing initiatives. Most marketers are confused with business implications of analytics reports, so it ends up being simpler to track what you know.
Read the full story on iMedia Connection
Posted on Jun 12, 2009 - 05:07 AM
0 comments:
Leave your comment
Only available to logged-in IAB Members.
