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What digital taught a Google exec about branding
August 3, 2008
Some very strange things can happen on a brand manager's journey through the digital world. Because it can seem so utterly different than what they know, they tend to overreact a bit. First, there's the odd sense that this new world must be thought about -- and thus measured -- as if it contained the "holy grail" of marketing; as though each digital campaign must be able to solve every intractable marketing issue ever faced.
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Posted on Aug 04, 2008 - 01:23 PM
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