news
Web is the coolest, say consumers
Auckland
June 28, 2007
Sara Goessi
The internet is now Americans' "most cool and exciting medium" according to a study by Edison Media Research.
The study found 36 percent of consumers 12+ named TV as the "most essential" medium, followed by the internet (33 percent) and radio (17 percent).
Read the full story on MediaPost Publications
Posted on Jun 29, 2007 - 04:12 AM
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