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Web analytics for marketers who hate numbers
The field of web analytics is designed to extract incredibly valuable user insights that can, in turn, guide marketers in making educated decisions. There are sophisticated integration solutions that combine data sources, online behavior, and offline actions, thereby enabling marketers to measure how accurately campaigns support their business objectives. All of this data is great -- but it only means something if marketers understand and appropriately use the information that is extracted.
It's easy to get lost in a sea of metrics. In fact, as discussed in a previous iMedia article, marketers need to be on the lookout for telltale signs that their organizations are behind the curve when it comes to understanding the marketing implications of the data they're gathering.
Read the full story on iMedia Connection
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