Web ad growth falls off—and so do the salaries

October 28, 2008
Advertising Age

The US$23 billion online ad market is slowing down, and so is the once white-hot market for online-ad talent.

Five years of double-digit growth fueled a scramble for talent unseen since the last boom, as hundreds of ad networks and venture-funded start-ups competed with the portals, agencies and marketers to hire anyone who knew -- or agreed to learn -- how to sell or buy and online advertising.

But that market has cooled considerably in the past month. Start-ups such as AdBrite, Heavy.com, Imeem and Zillow kicked off what appears to be industrywide belt-tightening. Last week Yahoo announced it will cut its payroll 10%, or about 1,500 employees.

Read the full story in Advertising Age

Posted on Oct 29, 2008 - 03:11 AM


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