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View from the Top: Eric Schmidt of Google
FT: You’ve recently, at a conference, told newspaper owners, newspaper editors that they need to be more innovative. But is there really something more that we should be doing?
ES: I think there’s a lot that we should be doing. The most important thing is that people are now reading the news on all sorts of devices in all sorts of different ways. The newspaper is only one of the many ways in which they get information. So my view is that newspapers need to connect all of that together; they need to get that information in every way they possibly can. They need to explore new ways of advertising with Google and with our competitors and, ultimately, I think the sum of all of that will produce a vibrant newspaper industry.
FT: What about charging for online content? There’s a bit of
Read the full story in the Financial Times
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