• News
  • Latest News
  • Press Releases
  • Archive
  • Submit Article
  • IAB News
• Events
  • Previous Events
  • Upcoming Events
• Resources
  • Articles
  • Careers
    • Career Choice
    • Situations Vacant
  • Case Studies
  • Education
    • Standards and Guidelines
    • Quickstudy Guides
    • Glossary
    • Training Courses
  • Find a Service
  • IAB NZ Logos
  • Mobile
  • Research
    • Online Audience
    • Online Ad Spend
    • Key Stats & Trends
      • Online Audience Updates
    • Video from IAB Events
  • RSS Newsfeeds
  • Useful Links
• Community
  • Member Directory
• Membership
  • Member Benefits
  • Membership Fees
  • Member Directory
  • Join IAB NZ
• About IAB
  • Background
  • Objectives
  • Constitution
  • Contact IAB
• Contact IAB
  • Board
  • International IAB Offices
  • Subcommittees
• Home

The Video Usage in E-Commerce report analyzes the power of product videos to lower the number of abandoned shopping carts, reduce return rates and generate higher sales.

A key obstacle to greater video adoption among online retailers is the high cost of in-house video production. But the data shows increased sales may outweigh increased costs.

Read the full story on eMarketer