news
Video and rich media stand out in online ads
Auckland
June 19, 2007
Sara Goessi
A study by InsightExpress and commissioned by Viewpoint Corporation shows much higher purchase intent, brand awareness, ad favourability and brand favourability from respondents. An in-page video ad, for instance generated a 108 percent ad favourability lift, according to the study, compared with a GIF ad.
Read the full story on MarketingVOX
Posted on Jun 20, 2007 - 02:58 AM
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