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US study shows broadband users spend half their spare time online

Auckland
May 14, 2007
Mark Evans
Currently, the proportion of advertising resources devoted to the Internet (about 7%, according to ZenithOptimedia) is nominal relative to the value it generates in interest and engagement among fans - Josh Crandell, Media-Screen

According to Emarketer, the study clearly shows two things. Firstly, Broadband enables users to do more online - and as the range of options for online consumption increases, so does the time spent online.

Moreover, the proportion of marketing money spent online, despite showing extremely strong growth around the world, still doesn't reflect the online media consumption patterns that this study shows.

Posted on May 16, 2007 - 06:05 AM
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