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US mobile marketing to leap 26% this year
9 June 2009
MarketingVOX
The Mobile Marketing Association claims that mobile marketing budgets will jump 26% this year, despite the fact that overall marketing spend will fall 7%.
While the medium will still snare just 1.8% of total marketing budgets, total spend will grow from $1.7 billion this year to $2.16 billion in 2010, according to new research from the MMA, writes MediaPost. Half of brands and agencies polled by the group said they were experimenting with some type of mobile marketing; SMS text campaigns are the most common, followed by mobile websites and mobile email marketing.
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Posted on Jun 10, 2009 - 06:46 AM
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