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Mobile advertising in the U.S. will hit US $1.9 billion in 2012, according to a new forecast by market research firm Frost & Sullivan.

The report cited wireless operators' development of new campaigns both on carrier portals, or "decks," and off-deck, capitalizing on advertisers' abilities to cover production costs and help reduce customer costs. With nearly 85% of Americans using cell phones, operators have a customer base of almost 250 million to be tapped for mobile ad revenues, according to Frost & Sullivan.

Read the full story on MediaPost Communications