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US: Double-Digit Bounce Back for Online Ad Spend
eMarketer has revised its forecast to predict a steeper increase of nearly 11% for US online ad spending in 2010, after a drop of 3.4% last year.
US spending on online advertisements will reach $25.1 billion, up from $22.7 billion. eMarketer’s previous prediction, in December 2009, was for 5.5% growth. A stronger-than-expected search and banner market, along with the rush among advertisers for greater accountability in the still-soft economy, led to the revision.
“As Google makes gains, so does a large slice of online advertising,” said David Hallerman, eMarketer senior analyst and author of an upcoming report on US advertising spending. “When Google reported a 21% jump in net US ad revenues for Q1 2010—compared with a mere 5.3% gain in last year’s Q1—that was a key signal that the tide was turning.”
The search market will be up 15.7% year over year to almost $12.4 billion, while spending on banner ads will increase 8.2%. Video will again post the highest growth rate, rising 48.1% to $1.5 billion.
Read more at www.emarketer.com
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