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According to the IAB's latest figures, spending on Internet advertising in the U.K. rose 17% in 2008. This, say experts, is a result of increased pressure on marketers to demonstrate and improve ROI. The Internet's accountability and cost-effectiveness also puts it in the top drawer of a marketer's toolkit.

The largest chunk of online spend went to paid-search marketing, up 22.7% on 2007 to almost 60%, while online display accounted for 19%.

Read the full article on BizReport