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Internet advertising in Britain was the only ad medium to grow in 2008, rising 17 percent and bucking the overall 3.5 percent industry fall, a new report said on Tuesday.

The Internet Advertising Bureau (IAB) said advertising spend on the Web proved resilient to the economic downturn, growing 17.1 percent on a like-for-like basis to 3.35 billion pounds ($4.80 billion) as advertisers looked for greater accountability.

The research, carried out with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC), said the online platform was the only advertising medium to show strong growth. Total UK advertising spend fell to 17.5 billion pounds.

Read the full story on Reuters