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Online share hits record 27% fuelled by double-digit growth in search and display. Video grows 100% as FMCG advertisers ramp up their online spend.

A surge in FMCG advertising and a triple-digit increase in online video helped fuel a 13.5% like for like growth in UK internet advertising expenditure, and a half-year 2011 high of £2.26 billion.

The wider UK advertising sector experienced year on year growth of just 1.4% to £8.27 billion between January and June 2011. Internet spend has surpassed forecasts to reach a new market share of 27%, with a quarter of a billion pounds more spent on internet advertising in the first half of 2011 compared to the same period in 2010.

The figures, which exclude mobile advertising expenditure, are collated bi-annually by the Internet Advertising Bureau (IAB), the trade body for digital advertising, in conjunction with PwC and WARC.

read more >> iabuk.net