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Todd Chaffee, a board investor for Twitter and general partner at Institutional Venture Partners, has suggested to The New York Times that the site may incorporate a means for advertisers to target customers by their desires in real-time — then send direct messages proffering discounts and special offers.

Conceptually, the microblogging service would wed e-commerce to the generous product advice that already comes from users. Mobile phone shopping may also be a development area.

Read the full story on MarketingVOX