Twitter generates US$48 million of media coverage in a month

21 July 2009
AdvertisingAge

Twitter's been the toast of TV news programs, daytime talk shows, magazine editors and newspaper reporters. But what's all that chatter worth?

According to news-monitoring service VMS, a cool $48 million over the past 30 days. (That's half of what Microsoft plans to spend marketing its biggest product launch of the year, Bing.)

Read the full story on AdvertisingAge

Posted on Jul 22, 2009 - 03:07 AM


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