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Trendsetters’ toolbox: A guide to innovating in 2009
25 February 2009
iMedia Connection
Embracing change is always challenging, and emerging media is an ongoing adventure. There have never been so many ways to reach your audience and, at the same time, there is a true lack of understanding about the value of the experiences that that reach provides. As we at the IPG Emerging Media Lab tell each other all the time, 2009 and 2010 will be a rough ride for marketers. However, for those who can continue building relationships, exploring new solutions, and maintaining a long term vision, we believe there's a lot of opportunity on the horizon.
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Posted on Feb 26, 2009 - 05:44 AM
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