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Hoping to keep the dampening effects of the recession at bay, top web publishers have committed to develop three new ad units — all markedly larger, and potentially more invasive, than existing ad offerings.

AdWeek reports that members of the Online Publishers Association — including The New York Times, Wall Street Journal and ESPN — have agreed to avail the following ad units to advertisers:

The fixed panel, a 336-by-860-pixel banner. Wider than standard skyscrapers, it follows users as they scroll down the page.

The XXL, a 468-by-648-pixel box with an expandable video option.

The pushdown, a 970-by-418-pixel unit that takes up over half of a page before rolling up.

Read the full article in MarketingVOX