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Global study (including 1,000 kiwi's) about the online behaviour of consumers. 2011 results have just been released.

Key 2011 trends:

• Unsurprisingly, people are spending more time online than last year. Growth is coming from mobile and tablets, which are essentially creating new online occasions.
• Growth is also being driven by a big jump in social networking. This is driven by both a broadening (more networks being used per person) and deepening (more diverse reasons such as news, business and gaming) of social networks per se – it is clearly no longer just about status updates and photos
• Of particular interest is a growing divide in usage between our lead user group (influencers) and base level user group (functionals). This is being driven in part by the uptake of mobile and tablets by influencers, but fundamentally there is a growing fragmentation of usage online
• User generated content is being used increasingly across the purchase funnel. This is consistent across most categories
• Online Retail has grown dramatically in Australia in 2011, with Australians now amongst the most frequent online shoppers. This is fuelled by a number of factors including of course the strength of the Australian dollar, but it is really the daily deal sites, group buying sites and eBay who are taking advantage of this boom
• We’re also seeing a two-fold increase in people interacting with offline content & media using their mobile. People are becoming accustomed to investigating via their mobile and brands can easily leverage this to their advantage
• The final trend we’ve seen is a rise in gaming – not console or traditional gaming as such, but more social network and mobile gaming. This presents new and often unique opportunities for organisations to get involved, as games can be both engaging and sticky.

Check out some of the topline findings and compare NZ with other countries > www.tnsdigitallife.com

View NZ summary report >>