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The time has come for marketers to capitalize on the technological infiltration into the television commercial. Digital is not just about banners. Digital strategic marketers are poised to take over television from their traditional counterparts. Don't believe me?

Traditional marketers and advertisers have become so locked into standard formats that their brains have become atrophied into only thinking in 30-second snippets, rectangular outdoor boards, and full-page ads. When they're told to "think outside the box," they can't. They ARE the box.

Read the full story on iMediaConnection