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People seldom talk about digital advertising, and when they do it's usually to complain about intrusive advertising. While criticism of annoying web ads isn't going away, a cadre of premium publishers, spearheaded by the Online Publishers Association (OPA), is betting that bigger, bolder new ads will spawn a creative revolution that will get users talking about online ads they love, not those they despise.

While achieving more respect -- and performance -- from premium ads has been a longtime goal for agencies and publishers alike, OPA's recent announcement brings much needed scale to the issue. According to OPA, nearly 30 publishers have committed to experimenting with the new super-sized ads before July 1-- a group that includes such notables as The New York Times, CBS Interactive, and Conde Nast Digital.

Read the full story on iMedia Connection