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The likely saviour of the digital era
10 June 2009
iMedia Connection
While no one is likely to be shocked at the idea that the marketing industry is at the mercy of the economic crisis, it may come as a surprise that the media channels that are supporting it have been in steady decline for a while now. Of course, the signs have been visible, if you were looking for them: Scheduled media has almost disappeared, thanks to TiVo and broadband programming.
Newspapers that used to come once a day are no longer sufficient to keep up with the constant flow of information from around the world. Music labels that used to release artists' content in bursts every two years can't keep up with audience demand for more, more, more.
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Posted on Jun 11, 2009 - 03:45 AM
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